Student-Produced Media, Part 3
Question 1: Describe a flag, and discuss its application to publication design.
Answer 1: The flag is the name of the newspaper that appears at the top of the page. It should be distinctive and distinguish the publication from its competition. The type font of a flag usually differs from the type used elsewhere in the publication.
There are lots of good resources about Media that you can find available.
Question 2: Explain how the type and quality of paper affects the cost of a student publication.
Answer 2: Newsprint is the most cost-effective solution for a student newspaper. Compared to other publications, the newspaper is printed more often and includes more copies with each issue. Thicker, glossier papers can be considered for literary magazines and student yearbooks. The printing cost per copy for these papers is higher than the printing cost for newsprint copies, but the tradeoff for higher costs results in better reproduction of photographs and graphics. This tradeoff proves important, because most people purchasing a literary magazine or yearbook consider it a keepsake.
Question 3: Explain why a hard copy proof offers the best way to maintain quality in a student publication.
Answer 3: A hard-copy proof allows the editor and staff physically to “see” how an entire publication will appear, from the first page to the last page. Editors and advisors, alike, are more likely to notice typographical errors as well as issues with layout and positioning on a hard-copy proof than on a computer screen. It is also a good idea for different members of the student staff (not just the copy editor) to proof pages. This provides hands-on proofing experience for reporters and photographers and gives them a sense of how good design enhances a newspaper.
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